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ITE 160
Introduction to eCommerce
(3 CR)
Studies the culture and demographics of the Internet, on-linebusiness strategies and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels over the Internet, and the execution of marketing strategy in computer-mediated environments. Presents case histories of successful Web applications. Log on to Blackboard. If you find a user ID has not yet been created for you, use "vwstudent" and the password "college" to log on and get your syllabus information. RETURN TO COURSE INFORMATION PAGE |
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