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MKT 100 Principles of Marketing (3 CR)
Presents principles, methods, and
problems involved in marketing to consumers and organizational buyers.
Discusses problems and policies connected with distribution and sale of
products, pricing, promotion, and buyer motivation. Examines variations
of marketing research, legal, social, ethical, e-commerce, and
international considerations in marketing.
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INFORMATION PAGE
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INSTRUCTOR |
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Jeff Strom
Associate Professor, Business Managment
B.B.A. - Radford University, 1992
M.B.A. - VPI & SU, 1993 |
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CONTACT |
Email:jstrom@vw.vccs.edu
Work phone:
857-7287
Office Location: Business Science Building
Mailing Address:
P.O.Box 14007
Roanoke,VA 24038-4007
Fax: (540) 857-7086 |
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TEXTBOOK INFORMATION |
MARKETING:
An
Introduction (to include DVD and
1-Key Access Code)
Edition: 7th
Authors:
Gary Armstrong and Philip
Kotler
ISBN: 0131642294
Publisher: Prentice Hall |
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